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DJs and Music Marketing

By DJ, In EnglishOne Comment

You’re listening to a radio channel, DJ-set or podcast and hear a song which you definitely want to have. What do you do?

Far too many people trust on P2P programs when they want to find a track which is simply just too good. They download it illegally, because it’s easy and free – but also because they don’t know (or care) how to get it otherwise.

DJs are a part of music marketing, you can’t deny that. They know where to buy the best tracks, they know how to find good music legally, they know how to hear about the new music which hasn’t even gotten on the charts. So why wouldn’t they share this knowledge?

At the moment DJs are just writing their TOP20-charts for two purposes: to show the promoters that they are active and they should be booked AND to show the other DJs that they have tracks which the other DJs do not have. Still – too often I hear on the clubs some clubber asking the question: “This is so cool music – where can you buy this kind of stuff?”

Now – why wouldn’t DJs also write their charts for the music freakz who would just die to get to listen the Top20 Chart tracks at home? It would be good promotion for the electronic music, it would keep it alive. And it would be good promotion for the DJ – the more people would come to his website and actually get to HEAR the music alongside all this namedropping, the more discussion there would be around the DJ him/herself. And this discussion (read: publicity) is what all these disc jockeys want, right?

Now how would this happen? Simple. Just by linking the chart tunes to the shops where they are available.
I’ll be writing my new Top Choices chart soon here and adding the links where these records are available to buy. Maybe it helps you to find better music and more importantly – better sources of good music.

Oh, quite a nice way to combine effective music promotion, DJ-mixes and podcast is Beatport’s podcast. Subscribe and listen, you’ll see why.

June 12, 2006

Make the big wheel turn

By Photos & VideosNo Comments

Media. It’s a powerful thing. I can’t help admiring those, who have succeeded in turning the media against those who thought they can control it.

Even though it’s hard to make a truly objective one-and-a-half-hour-movie on global warming, war in Iraq or oil business, I think it’s just about bringing the people a new point of view, not an objective opinion.

One day these efforts make the big wheel turn.

Who Killed The Electric Car?


An Incovenient Truth


Fahrenheit 911

June 10, 2006

Gramex löi Radio KLF:ltä jalat alta

By MusicNo Comments

Suomen ainoana tanssimusiikkikanavana itseään mainostava Radio KLF on antanut seuraavan tiedotteen sivuillaan:

TIEDOTE:

Radio KLF kuuluu netissä toistaiseksi ainoastaan osoitteen www.taajuus.fi kautta. Syynä on Gramex-yhdistyksen vaatimien tekijänoikeuskorvausten hinnoittelukäytännön nousu. Viime vuonna rajaton kuulijamäärä maksoi KLF:lle 280 euroa kuukaudessa. Nyt 2000 kuulijan raja maksaa 6300 – 12600 euroa kuukaudessa. Siinä saa pipoa ja paitaa postitella.

Tänään 5.6.2006 Gramex-yhdistyksestä otettiin yhteyttä koska vihaiset kuulijamme olivat ottaneet heihin suurin joukoin yhteyttä. Gramex-yhdistyksestä luvattiin antaa sivuillemme lausunto, jossa selitetään kuulijoille hinnan nostoon vaikuttavat tekijät.

Odotamme siis sitä. Kuten myös etsimme rahoitusta jolla nettiradio jälleen saadaan auki.

June 8, 2006

Dyyni 360 degrees.

By Photos & VideosNo Comments

Hiekkadyyni.fi delightfully shares us a full 360 degree view of the best summer club in Northern Finland. What a pity that there isn’t any similar look available of the upstairs. The landscape there is just stunning.

Well, here’s the downstairs anyway. Take a look.

June 2, 2006

Introvert’s Chillout mix podcasted

By Blogs & PodcastsNo Comments

In case you haven’t subscribed yet, there’s a very, very nice chillout mix by Introvert available on Orion’s podcast. Introvert is without doubt one of the most talented producers in Northern Finland (living in Helsinki at the moment, though). Getting an unreleased chillout mix from him for the podcast is more than nice – this is perfect music for the northern summer nights when the sun’s never going down…

Podcast information
Podcast feed: http://feeds.feedburner.com/Orionpodcast
Do you have iTunes? Click here to subscribe to the podcast.

Or fill in your email address below and get the links directly to your mail.

Orion’s Podcast
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June 1, 2006

EBTG – Missing (Orion’s Lost and Found remix)

By DJ, In English, MusicNo Comments

Missing bootleg remix got finished last night. The result is a 8min long rolling and growling breakbeat tune.
Got some priceless help from my friends – big thank-yous to my brother Joonas for the midi-madness and to Jussi for the Bass. And not to forget you who listened and evaluated the preview-versions – thanks for the patience :)

Everything But The Girl – Missing (Orion’s Lost & Found remix) (17mb mp3)

Here’s the original version in case you haven’t heard it for a while:

May 26, 2006

Blogs and casts directly to your email

By Blogs & Podcasts, In EnglishNo Comments

In English (Suomenkielinen versio alapuolella)

First of all – those who know what RSS-feed is, please update your feed readers. The new feed address for this blog is http://feeds.feedburner.com/OrionBlog

Now – I have to admit that I’m pretty excited. Even though RSS-feeds are getting easier and easier to use, I still feel that too many users don’t have any clue what they are and how to subscribe to them. Now finally it seems we have an easy-to-use and even-easier-to-understand solution here.

As you might know, in addition to running this blog, I’m also hosting my own podcast and co-hosting Worldwide Mix Selections podcast. Now – there are three boxes below. If you want to get the content of these nice blogs and casts right to your email immediately when they are updated, just enter your email address to the corresponding box. It doesn’t get easier than this. After you’ve written your mail address there, you’ll start to get mail as often this blog or the podcasts are updated. And don’t worry – this won’t end up being spam or anything: you have a possibility to cancel the subscribtion anytime just by clicking the link which is in the end of each mail. Be brave and give a try! And feel free to ask if you have any questions.

Orion’s Blog
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Orion’s Podcast
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Worldwide Mix Selections Podcast
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Suomeksi (English version above)

Jos RSS-feedit ovat tuttua kauraa, ole hyvä ja päivitä tämän blogin feed ajan tasalle. Uusi osoite on: http://feeds.feedburner.com/OrionBlog

Siitä huolimatta, että RSS-feedit ovat yleistyneet ja niiden käyttö helpottunut huomattavasti, tuntuu että tämänkin blogin lukijoista monella ei ole tietoa mikä RSS-feed on ja miten sellaiseen kirjaudutaan. No, viimein moiseen näyttäisi olevan kohtuullisen yksinkertainen ratkaisu:

Yläpuolella näkyy kolme laatikkoa, joista jokainen edustaa yhtä ylläpitämääni palvelua: tätä blogia, DJ-podcastiani ja yhdessä ystävieni kanssa pyöritettävää Worldwide Mix Selections -podcastia. Kirjoittamalla palvelua vastaavaan laatikkoon sähköpostiosoitteesi alat saada kyseisen blogin tai castin tuoreimmat jutut sähköpostiisi automaattisesti. Mailiin putoavat siis viimeisimmät kirjoitukset tästä blogista tai linkit tuoreimpiin podcast-miksauksiin ja raitoihin, välittömästi niiden ilmestyttyä blogiin. Helppoa. Ja mistään spämmistä ei ole kysymys – voit peruuttaa sähköpostitilauksen yksinkertaisesti klikkaamalla saamasi sähköpostin lopussa olevaa linkkiä. Testaa ja kirjoita mailiosoitteesi yläpuolella oleviin laatikoihin.

May 24, 2006